Technological advancements and social challenges for one-to-one marketing
Year of publication: |
2013
|
---|---|
Authors: | Fowler, Danielle ; Pitta, Dennis ; Leventhal, Richard C. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 6, p. 509-516
|
Subject: | Social media | Privacy | Cloud computing | Customer relationships | Mobile applications | One-to-one marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Cloud Computing | Datenschutz | Data protection | Online-Marketing | Internet marketing | Technischer Fortschritt | Technological change |
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