Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Lynn Neeley; Kimberly M. Judson
Year of publication: |
2010
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Authors: | Neeley, Lynn ; Judson, Kimberly M. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 7.2010, 1/2, p. 4-20
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