Technology turbulence and environmental scanning in Thai food new product development
Year of publication: |
2008
|
---|---|
Authors: | Ngamkroeckjoti, Chittipa ; Speece, Mark |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 20.2008, 4, p. 413-432
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Food industry | Product development | Technology led strategy | Thailand |
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