Teenagers' purposive brand relationships : from social filters to shoulders to lean on
Year of publication: |
2012
|
---|---|
Authors: | Aledin, Samil A. |
Published in: |
Consumer-brand relationships : theory and practice. - London [u.a.] : Routledge, ISBN 0-415-78313-5. - 2012, p. 262-278
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth |
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