Ten strategies for survival in the attention economy
Year of publication: |
2002
|
---|---|
Authors: | Berman, Saul J. ; McClellan, Bennett E. |
Published in: |
Strategy & Leadership. - MCB UP Ltd, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 30.2002, 3, p. 28-33
|
Publisher: |
MCB UP Ltd |
Subject: | Alliances | Network | Consumer behaviour | Brands | Management | Model | Marketing |
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