Terrence H. Witkowski: the making of a marketing and consumption historian
Purpose: This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian. Design/methodology/approach: This paper is an autobiography and intellectual history. Findings: The author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set. Originality/value: This essay describes one person’s journey to becoming a marketing and consumption historian.
Year of publication: |
2019
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Authors: | Witkowski, Terrence H. |
Published in: |
Journal of Historical Research in Marketing. - Emerald, ISSN 1755-750X, ZDB-ID 2494385-X. - Vol. 11.2019, 1 (18.02.), p. 51-73
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Publisher: |
Emerald |
Saved in:
Online Resource
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