Testing a conceptual model of Facebook brand page communities
Year of publication: |
2015
|
---|---|
Authors: | Shao, Wei ; Ross, Mitchell |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 9.2015, 3, p. 239-258
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Facebook | Brand management | Consumer behavior internet |
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