Testing cognitive models through computer-controlled experiments
G. David Hughes and Jose L. Guerrero
| Year of publication: |
1971
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|---|---|
| Authors: | Hughes, G. David ; Guerrero, Jose L. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 3, p. 291-297
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | The article was also given as a paper at the meetings of the Association for Consumer Research, Amherst/Mass., 1970 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003049100