Testing cross‐cultural invariance of the brand equity creation process
Year of publication: |
2002
|
---|---|
Authors: | Yoo, Boonghee ; Donthu, Naveen |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 11.2002, 6, p. 380-398
|
Publisher: |
MCB UP Ltd |
Subject: | Brand equity | National cultures | Marketing | USA | Korea |
-
The influences of collectivism in hospitality work settings
Magnini, Vincent P., (2013)
-
Miracle, Gordon E., (1992)
-
A look at product attributes as enhancers of group integration among US and Korean consumers
Wickliffe, Vanessa P., (2001)
- More ...
-
Yoo, Boonghee, (2011)
-
An Examination of Selected Marketing Mix Elements and Brand Equity
Yoo, Boonghee, (2000)
-
Retail Productivity Assessment Using Data Envelopment Analysis
Donthu, Naveen, (1998)
- More ...