Testing, labelling, certifying: a perspective on consumer information
Year of publication: |
1970
|
---|---|
Authors: | Thorelli, Hans B. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 4.1970, 3, p. 126-132
|
Publisher: |
MCB UP Ltd |
Subject: | Labelling | Consumer marketing | Consumerism | Organizations | International marketing | Certification | Tests |
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