Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?
Year of publication: |
2009
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Authors: | Franke, Nikolaus ; Keinz, Peter ; Steger, Christoph J. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 5, p. 103-121
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