The 1 in 1,000,000 : context effects of how numbers cue different kinds of incidental environmental anchoring in marketing communications
Year of publication: |
2020
|
---|---|
Authors: | Koçaş, Cenk ; Dogerlioglu-Demir, Kivilcim |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 536-544
|
Subject: | Decision making | Environmental incidental anchoring | Numerical anchoring | Pricing | Willingness to pay | Schweden | Sweden | Zahlungsbereitschaftsanalyse | Umweltschutz | Environmental protection | Konsumentenverhalten | Consumer behaviour |
-
Michaud, Celine, (2013)
-
Consumer Willingness for Environment Protection
Gupta, Karnika, (2020)
-
Johnston, Robert J., (2013)
- More ...
-
Dogerlioglu-Demir, Kivilcim, (2015)
-
Koçaş, Cenk, (2014)
-
Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim, (2022)
- More ...