The added value of brand alliances in higher education
Year of publication: |
August 2016
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Authors: | Kalafatis, Stavros P. ; Ledden, Lesley ; Riley, Debra ; Singh, Jaywant |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 3122-3132
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Subject: | Higher education | Brand alliances | Value perceptions | Signalling theory attitude accessibility | Name-order effects | Strategische Allianz | Strategic alliance | Markenführung | Brand management | Hochschule | Higher education institution | Studium | University education | Studierende | Students | Signalling |
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