The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies
Year of publication: |
2002
|
---|---|
Authors: | Brooksbank, Roger ; Taylor, David |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 20.2002, 7, p. 452-461
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | New Zealand |
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