The adoption of strategic pricing by industrial service firms
Year of publication: |
2015
|
---|---|
Authors: | Indounas, Kostis |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 30.2015, 5, p. 521-535
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Performance | Services | Business-to-business marketing | Pricing strategy |
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