The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt
Year of publication: |
2014
|
---|---|
Authors: | Mohamed Samir Hussein, Rania ; Mourad, Maha |
Other Persons: | Nelson Oly Ndubisi, Professor (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 29.2014, 6, p. 525-545
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Higher education | Innovation | Adoption | B2B | Service | Web |
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