The advertising market in a product oligopoly
Year of publication: |
2004
|
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Authors: | Dukes, Anthony |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 52.2004, 3, p. 327-348
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Subject: | Oligopol | Oligopoly | Produktdifferenzierung | Product differentiation | Werbung | Advertising | Theorie | Theory |
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