The advertising of credence goods as a signal of product quality
Year of publication: |
2004
|
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Authors: | Hahn, Sunku |
Published in: |
The Manchester School. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0025-2034, ZDB-ID 1418920-3. - Vol. 72.2004, 1, p. 50-59
|
Subject: | Theorie | Theory | Produktqualität | Product quality | Werbung | Advertising | Signalling | Vertrauensgüter | Credence goods | Konsumentenverhalten | Consumer behaviour | Asymmetrische Information | Asymmetric information |
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