The advertising of services: What is an appropriate role for humor? - Humor plays a significant part in services advertising
Year of publication: |
1998
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Authors: | Fugate, Douglas L. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 12.1998, 6, p. 453-472
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