The Advertising-price Relationship: Theory and Evidence
Year of publication: |
2008
|
---|---|
Authors: | Iwasaki, Natsuko ; Kudo, Yasushi ; Tremblay, Carol Horton ; Tremblay, Victor |
Published in: |
International Journal of the Economics of Business. - Taylor & Francis Journals, ISSN 1357-1516. - Vol. 15.2008, 2, p. 149-167
|
Publisher: |
Taylor & Francis Journals |
Subject: | Advertising | Price | Supermodularity | Brewing Industry | Cigarette Industry |
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