The affective and cognitive components of country image : perceptions of American products in Kuweit
Year of publication: |
2011
|
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Authors: | Maher, Amro A. ; Carter, Larry L. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 6, p. 559-580
|
Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion | Kuwait |
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