The analysis of conceptual tools for the study of country of origin effect for hybrid offerings
Year of publication: |
2012
|
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Authors: | NICOLESCU, Luminiţa |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 7.2012, 1, 1
|
Publisher: |
Economic Publishing House |
Subject: | country of origin effect | hybrid products | international hybrid services |
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