The antecedents of brand loyalty : a meta-analysis study
Year of publication: |
2016
|
---|---|
Authors: | Wu, Wann-Yih ; Anridho, Nadia |
Published in: |
International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 2178797-9. - Vol. 11.2016, 3, p. 242-260
|
Subject: | brand loyalty | cognitive related | hedonic related | quality perceptions | value perceptions | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Meta-Analyse | Meta-analysis | Wahrnehmung | Perception | Kognition | Cognition | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Markenimage | Brand image | Produktqualität | Product quality | Markenartikel | Brand |
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