The attendance at sporting events : a generalized theory and its implications
Year of publication: |
May 2018
|
---|---|
Authors: | Trinh, Giang |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 3, p. 232-237
|
Subject: | Sporting events | attendance behavior | sport marketing | stochastic | NBD model | Sport | Sports | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Profisport | Professional sports | Sportpolitik | Sport policy |
-
Myburgh, Esmarie, (2022)
-
Does relatedness drive the diversification of countries' success in sports?
Knuepling, Louis, (2022)
-
An analysis of country medal shares in individual sports at the Olympics
Forrest, David, (2017)
- More ...
-
The long-term erosion of repeat-purchase loyalty
Dawes, John G., (2020)
-
Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim, (2021)
-
Honouring Gerald Goodhardt (1930–2020)
Anesbury, Zachary William, (2021)
- More ...