The authenticity paradox : why the returns to authenticity on audience appeal decrease in popularity and iconicity
Year of publication: |
2022
|
---|---|
Authors: | Verhaal, J. Cameron ; Dobrev, Stanislav D. |
Published in: |
Journal of management. - London [u.a.] : Sage Publ., ISSN 1557-1211, ZDB-ID 2015295-4. - Vol. 48.2022, 2, p. 251-280
|
Subject: | craft beer | iconicity | oppositional markets | organizational authenticity | popularity |
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