The B2B agenda : the current state of B2B marketing and a look ahead
Year of publication: |
2013
|
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Authors: | Wiersema, Fred |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 4, p. 470-488
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Subject: | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory |
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