The battle for health and beauty : what drives supermarket and drugstore category-promotion lifts?
Year of publication: |
September 2016
|
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Authors: | Lin, Arjen van ; Gijsbrechts, Els |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 3, p. 557-577
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Subject: | Promotion competition | Channel blurring | Supermarkets | Drugstores | Store flyers | Feature ads | Lebensmitteleinzelhandel | Food retailing | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel |
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