The behavioral aspects of pricing
guest eds.: Sarah Maxwell ...
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Maxwell, Sarah (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Verhaltensökonomik | Behavioral economics | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Extent: | S. 467 - 520 graph. Darst. |
|---|---|
| Series: | The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010,7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772619