The "big data" myth and the pitfalls of "thick data" opportunism : on the need for a different ontology of markets and consumption
Year of publication: |
2019
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Authors: | Thompson, Craig J. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 3/4, p. 207-230
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Subject: | Big data | consumer culture theory | ethnography | Big Data | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Ontologie | Ontology |
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