The Blue Ocean that disappeared – the case of Nintendo Wii
Year of publication: |
2013
|
---|---|
Authors: | Hollensen, Svend |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 34.2013, 5, p. 25-35
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Competitiveness | Blue Ocean strategy | BOS | Game consoles | Global marketing | Red Ocean | Strategy canvas | Value innovation |
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