The brand bubble : the looming crisis in brand value and how to avoid it
John Gerzema ; Ed Lebar
| Year of publication: |
2008 ; 1. ed., HB print.
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|---|---|
| Authors: | Gerzema, John ; Lebar, Ed |
| Publisher: |
San Francisco, Calif. : Jossey-Bass Chichester : John Wiley |
| Subject: | Markenpolitik | Markenartikel | Bewertung | Brand name products | Branding (Marketing) | Brand choice |
| Extent: | X, 252 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-18387-8 ; 0-470-18387-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004921372