The brand management of platform-based firms : attracting and managing external service providers
presented by Georg Hubert Gotthard Freiherr von Richthofen
| Year of publication: |
2019
|
|---|---|
| Authors: | Richthofen, Georg Hubert Gotthard <Freiherr von> |
| Publisher: |
Zurich |
| Subject: | Airbnb | New Economy | New economy | Marketing | Share Economy | Sharing economy |
freely available
| Extent: | 1 Online-Ressource (circa VII, 152 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, ETH Zurich, 2019 |
| Notes: | Enthält mehrere Beiträge Zusammenfassung in englischer und deutscher Sprache |
| Other identifiers: | 10.3929/ethz-b-000373905 [DOI] hdl:20.500.11850/373905 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012170820