The brand personality of rocks : a critical evaluation of a brand personality scale
Year of publication: |
2014
|
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Authors: | Avis, Mark ; Forbes, Sarah ; Ferguson, Shelagh |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 4, p. 451-475
|
Subject: | Brand personality | personification | research methods | surveys | Markenimage | Brand image | Markenführung | Brand management |
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