The Buying of Own Labels
Year of publication: |
1989
|
---|---|
Authors: | Uncles, Mark D. ; Ellis, Katrina |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 23.1989, 3, p. 57-70
|
Publisher: |
MCB UP Ltd |
Subject: | Brand names | Brand loyalty | Consumer behaviour | Own‐label goods | Retailing | USA |
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