The cause manifesto
Year of publication: |
2010
|
---|---|
Authors: | Ferguson, Rick ; Goldman, Sharon M. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 2/3, p. 283-287
|
Subject: | Cause-Related Marketing | Cause-related marketing | Öko-Marketing | Green marketing | USA | United States |
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