The Challenge of Retaining Customers Acquired with Free Trials
Year of publication: |
2014
|
---|---|
Authors: | Datta, Hannes |
Other Persons: | Foubert, Bram (contributor) ; van Heerde, Harald J. (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Extent: | 1 Online-Ressource (57 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 17, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2060645 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z
Hilgers-Sekowsky, Julia, (2018)
-
Sheeraz, Muhammad, (2018)
-
Sheeraz, Muhammad, (2017)
- More ...
-
The challenge of retaining customers acquired with free trials
Datta, Hannes, (2015)
-
Usage Rates, Facebook Likes, and Online Piracy : Using Big Data to Manage Entertainment Products
Datta, Hannes, (2014)
-
Datta, Hannes, (2022)
- More ...