The changing digital dynamics of multichannel marketing : the feasibility of the weblog; text mining approach for fast fashion trending
Tracy Anna Rickman; Robert M. Cosenza
Year of publication: |
2007
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Authors: | Rickman, Tracy Anna ; Cosenza, Robert M. |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 11.2007, 4, p. 604-621
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