The changing role of the marketing function : conceived and sponsored by the New York Chapter, American Marketing Association
Year of publication: |
1957
|
---|---|
Authors: | Bund, Henry ; Carroll, James W. |
Institutions: | American Marketing Association (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 21.1957, 3, p. 268-325
|
Subject: | Absatz | Marktforschung | Vereinigte Staaten |
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