The choice factory : how 25 behavioural biases influence the products we decide to buy

by Richard Shotton

"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover

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Alternative title:	How 25 behavioural biases influence the products we decide to buy
Year of publication:	2018
Authors:	Shotton, Richard
Publisher:	Hampshire, Great Britain : Harriman House
Subject:	Kaufentscheidung \| Purchase decision \| Rationalität \| Rationality \| Verhaltensökonomik \| Behavioral economics \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [gbv.de]

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Extent:	xiii, 202 Seiten 22 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-0-85719-609-5 ; 0-85719-609-X ; 978-0-85719-610-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011857409