The co-creation process in the development of nostalgic new products
Year of publication: |
2013
|
---|---|
Authors: | Errajaa, Karim ; Partouche, Judith ; Dutot, Vincent |
Other Persons: | Francesco Schiavone, Dr Sylvaine Castellano, Dr Maâlaoui Adnane and Dr Imen Safraou, Dr (ed.) |
Published in: |
European Journal of Innovation Management. - Emerald Group Publishing Limited, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 16.2013, 4, p. 440-458
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Innovation | Nostalgia | Value co-creation | Qualitative study |
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