The Co‐ordinated Management of Meaning: A Case Exemplar of a New Consumer Research Technology
Year of publication: |
1994
|
---|---|
Authors: | Buttle, Francis A. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 8/9, p. 76-99
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Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Consumers | Decision making | Family life | Interpersonal communications | Research |
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