The cognitive processes mediating acceptance of advertising
Year of publication: |
1973
|
---|---|
Authors: | Wright, Peter L. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 10.1973, 1, p. 53-62
|
Subject: | Werbung | Verbraucher | Vereinigte Staaten | Pennsylvanien |
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