The collective amnesia of marketing scholars regarding consumers' biological and evolutionary roots
Year of publication: |
2008
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Authors: | Saad, Gad |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 8.2008, 4, p. 425-448
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Subject: | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Marketingtheorie | Marketing theory |
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