The collective consumption network
Year of publication: |
2014
|
---|---|
Authors: | Närvänen, Elina ; Gummesson, Evert ; Kuusela, Hannu |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 6, p. 545-564
|
Subject: | Network | Brand | C2C | Collective consumption | Interaction | Resource integration | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Privater Haushalt | Household | Unternehmensnetzwerk | Business network | Markenführung | Brand management |
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