The colonization of public accounting firms by marketing expertise : processes and consequences
Year of publication: |
February 2018
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Authors: | Picard, Claire-France ; Durocher, Sylvain ; Gendron, Yves |
Published in: |
Auditing : a journal of practice & theory. - Sarasota, Fla. : Assoc., ISSN 0278-0380, ZDB-ID 638496-1. - Vol. 37.2018, 1, p. 191-213
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Subject: | colonization | commercialism | hybridization | independence | marketing expertise | marketization of professional services | professional change | public accounting firms | Wirtschaftsprüfung | Financial audit | Öffentliches Rechnungswesen | Public accounting |
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Audit partner specialization and audit fees
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