The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)
Year of publication: |
2011-04
|
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Authors: | Donzé, Pierre-Yves |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Watch Industry | Switzerland | Swatch Group | Luxury Goods | Marketing Strategy |
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