The Concept Of Forming The System Of Marketing Research Of Engineering Enterprise`S Innovations
The system of marketing researches of innovations of machine-building enterprise is offered in the article. The organizationally-administrative structure of the system of marketing researches of innovations is reasonable. Brief-cases of marketing researches' methods of prospects of innovative activity, innovative product (technologies) and innovative products (commodities) are proposed.
Year of publication: |
2013
|
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Authors: | Oklander, Mykhaylo ; Yashkina, Oksana |
Published in: |
Ukrainian Journal Ekonomist. - Yuriy Kovalenko, ISSN 1810-3944. - 2013, 11
|
Publisher: |
Yuriy Kovalenko |
Saved in:
Saved in favorites
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