The construction of fun in food advertisements targeting children
Year of publication: |
2010
|
---|---|
Authors: | De Iulio, Simona |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 11.2010, 2, p. 96-107
|
Subject: | Werbung | Advertising | Lebensmittel | Food | Zielgruppe | Target group | Kinder | Children | Emotion | Frankreich | France | Deutschland | Germany | Italien | Italy | 1950-2005 |
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