The Consumer Resource Exchange Model: theoretical development and empirical evaluation
Year of publication: |
1998
|
---|---|
Authors: | Bristow, Dennis N. ; Mowen, John C. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 16.1998, 2, p. 90-99
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Customer requirements | Motivation | Resource management |
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