The consumer's expectation formation process over time
Year of publication: |
2008
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Authors: | Licata, Jane W. ; Chakraborty, Goutam ; Krishnan, Balaji C. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 22.2008, 3, p. 176-187
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